A New Chapter for Youqueen

This year marks a meaningful milestone in our journey.
After years of searching, sampling, and refining, youqueen has officially partnered with one of the largest freshwater pearl factories in Zhuji, China — the world’s most renowned center of pearl cultivation.

This collaboration is more than a business partnership — it’s a bridge between craftsmanship and conscience, tradition and transparency.
It allows us to bring authentic, natural freshwater pearls directly to our customers — without unnecessary markups, and without compromising on beauty or integrity.

How It All Began

Our story didn’t start in a jewelry showroom.
It began with a single pearl — a small, luminous gift that sparked a big question:

Why should something so natural, so full of quiet beauty, belong only to a few?

That question led our founder on a journey across China — visiting pearl markets, river farms, and artisan workshops, speaking with the people who have spent generations nurturing pearls with patience and care.

Through this journey, one truth became clear: real beauty doesn’t come from a logo — it comes from authenticity.

Finding Zhuji — The Heart of Freshwater Pearls

Eventually, the journey led to Zhuji, the global capital of freshwater pearls.
Here, artisans have perfected the delicate art of pearl cultivation — balancing nature, science, and time.

After visiting countless workshops, testing samples, and speaking directly with farmers, we found the ideal partner: a factory that not only produces pearls of exceptional luster and quality, but also values fairness, sustainability, and craftsmanship.

This is how we make affordable luxury possible — by connecting directly with the source, cutting out middle layers, and staying close to the heart of the craft.

Responsible Luxury — Beauty with Integrity

We call our approach Responsible Luxury — because real luxury should never be wasteful, inflated, or exclusive.

Every pearl we use is:

• Natural, never artificial or coated.
• Ethically cultivated from sustainable freshwater farms.
• Hand-selected for color, glow, and life.

By working directly with our partners in Zhuji, we ensure fair prices for artisans and honest prices for you.
There are no brokers, no hidden markups — only transparency, craftsmanship, and trust.

True luxury isn’t about paying more.
It’s about knowing more.

The Meaning of Accessible Beauty

At Youqeen we believe that luxury should be felt, not priced.
Our goal is to make pearls — symbols of calm, confidence, and timeless grace — accessible to everyone who appreciates authenticity.

When you wear our jewelry, you’re not just wearing a design — you’re carrying a story: of the ocean, of light, of hands that have shaped beauty for generations.

Looking Ahead — The Future of Modern Pearl Design

As we continue to grow, our mission remains unchanged: to redefine what modern luxury means, and to share the quiet brilliance of pearls with the world.

Later this year, we will launch our Signature Pearl Line — a collection that blends traditional freshwater craftsmanship with contemporary minimalism.
Each piece will celebrate the natural irregularity of real pearls — because perfection, after all, is found in the details nature intended.

Experience a new kind of luxury — real, reachable, and radiant.